AI commercial generator: a polished spot without a crew

Start with one idea

The best spots say one thing. Write it in a sentence before you write anything else: “Our boots keep you dry when nothing else will.” Every shot should support that sentence.

Timing by length

• 15 seconds: one situation, one payoff, the brand.
• 30 seconds: a small story with a turn in the middle.
• 60 seconds: room for character and emotion.

Making it

1. Describe the spot shot by shot, including the mood and the music.
2. Upload real product images as references.
3. Try two or three directions at low resolution.
4. Render the chosen version at the highest resolution your plan allows.
5. Add the logo, offer and legal text in an editor.

Preparing for broadcast

TV stations have their own technical requirements for frame rate, loudness and file format, and the rules vary by country. Ask your broadcaster for its specification. You will usually need a post-production step to match it, along with clearance for your claims. For online placements, an MP4 at the right shape is typically all you need.

Know when to use real footage

If you are showing a specific real place, a real customer or how your real product performs, film it. Use AI for concept, mood and imagination.