Styles
An AI video maker has no fixed look. Pick a style below, open its starter prompt, and swap in your own subject.
Movie look · anamorphic
Wide frames, real-looking light and slow, deliberate camera moves. The look of a film trailer.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
cinematic film still, anamorphic lens, natural light, shallow depth of field, subtle film grainBest for: Trailers, brand films, short drama
Handheld · observational
Natural, unpolished footage that feels observed rather than staged.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
handheld documentary footage, available light, natural colour, slight camera shakeBest for: Nature, travel and storytelling channels
Packshot · ecommerce
A clean background, soft light and a slow orbit that keeps the product as the hero.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
studio product shot, soft box lighting, seamless backdrop, slow orbit, crisp reflectionsBest for: Online shops, launches and ads
UGC feel · social ad
Bright, friendly footage of everyday life that reads like a modern social ad.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
bright lifestyle commercial, soft daylight, candid moments, warm colour gradeBest for: Social ads and brand content
Establishing shot · landscape
Sweeping shots from above. An easy way to add scale to any video.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
aerial drone shot, wide landscape, golden hour, smooth forward movementBest for: Travel, property and openers
Motion graphics · info video
Simple shapes and clear movement that make an idea easy to follow. Add the words afterwards.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
clean motion graphics, simple geometric shapes, flat colour, smooth transitions, no textBest for: Explainers, SaaS and presentations
Animated film · stylised 3D
Rounded characters and soft light, close to a family animated film.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
stylised 3D animation, soft global illumination, rounded forms, expressive charactersBest for: Mascots, kids' stories, tech brands
Cel-shaded · Japanese animation
Expressive faces and dramatic framing with strong colour.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
cel-shaded anime, expressive eyes, painted background, dynamic cameraBest for: Story channels, music and gaming
Flat animation · comedy
Bold outlines, flat colour and snappy timing. Clear on any screen.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
2D cartoon, bold outlines, flat colour, snappy timingBest for: Comedy, social and explainers
Claymation · handmade
A handmade look with tiny sets and a slightly stepped rhythm.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
stop-motion, handmade miniature set, tactile materials, warm practical lightBest for: Brand stories and warm ads
Super 8 · home movie
Faded colour and soft grain, like footage from another decade.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
1970s Super 8 film, faded colour, soft grain, light leaksBest for: Nostalgia, music and memory pieces
Futuristic · neon
Vast structures, cold light and technology that does not exist yet.
🎬 Make videos up to 20 minutes and full multi-episode series in this style.
epic science fiction, volumetric light, vast scale, cool colour paletteBest for: Trailers, tech brands and music videos
Close-up of dark espresso pouring into a white cup in a sunlit café, steam curling upward, then a barista slides it across the counter with a smile. Slow push in, warm light, soft jazz.
A lighthouse keeper climbs a spiral staircase at dusk, lights the lamp and watches a storm roll in over black water. Slow crane up, cinematic film look, distant thunder.
A white running shoe rotates on a dark glossy surface as a line of light sweeps across it, then splashes of water freeze in mid-air around it. Studio lighting, slow orbit, deep bass hit.
A cutaway of a volcano shows magma rising through a chamber, pressure building, and ash bursting from the top. Clean 3D explainer, calm narrator describing each stage.
A girl on a bicycle races a summer storm along a coastal road, her scarf whipping behind her as the first rain falls. Cel-shaded anime, dynamic tracking camera, soaring strings.
A sweeping shot of a medieval port city at dawn, then ships unloading spices as merchants argue on the dock. A calm narrator introduces the rise of the city. Cinematic, natural light.
A nervous penguin in a tie slips on a polished office floor, slides into the interview chair and says: "I'd like to start immediately." 2D cartoon, snappy timing, comic music.
A drone glides over turquoise water, rises over a rocky headland and reveals a white village at golden hour. Smooth aerial shot, warm light, gentle ambient music.
Reference
Add the middle column to the end of any prompt to set the look.
| Style | Words to use | Good for |
|---|---|---|
| Cinematic | cinematic film still, anamorphic lens, natural light, shallow depth of field | Trailers, brand films, drama |
| Documentary | handheld documentary footage, available light, natural colour | Stories, nature, real-world topics |
| Product studio | studio product shot, soft box lighting, seamless backdrop, slow orbit | Ads, ecommerce, launches |
| 3D animation | stylised 3D animation, soft global illumination, rounded forms | Mascots, kids' content, tech brands |
| Anime | cel-shaded anime, expressive eyes, dynamic camera | Story channels, gaming, music |
| 2D cartoon | 2D cartoon, bold outlines, flat colour, snappy timing | Comedy, explainers, social |
Two rules make this easier. Stick to one style, because mixing two tends to give a result that is neither. And name the light and the colour separately, since those two details change the mood more than the style word itself.
Once you have found a look you like, keep the same words in every prompt for that project. There is more on this in our AI video prompt guide.
Open any starter prompt, change the subject, and generate it.
Make a video free